THE UNREAL SLIM SHADY!

And it's being premiered in Los Angeles this weekend...

EMINEM is to star in his own video game called ‘MIX TV PRESENTS: EMINEM’.

The first title from his deal with Conspiracy Entertainment will be marketed as “fan appreciation product”. The small Santa Monica-based company have also secured the rights to publish interactive products across multiple platforms featuring Interscope recording artists.

“This is the first in a line of fan-appreciation titles that we’ll ship under the ‘Mix TV’ brand,” said Conspiracy marketing director Vince Matthews.

The game will feature four music videos, including ‘My Name Is’ and ‘The Real Slim Shady’, as well as interactive elements and bonus material. The game will be available with both radio-edits of the songs for teenagers and a mature-rated version with uncut material.

The game is for one or two players who can play with or against each other. The player must unscramble puzzles formed from the game’s four videos before the song finishes. There are six types of puzzle, including a memory match and sliding puzzles. It is scheduled for an early summer release in the US.

The game is the first in a new brand of titles using proprietary technology that can scramble full-motion video into various puzzles. Matthews hopes that the Eminem game will be the first in a line of similar games, expanding with additional artists, as well as entertainers and entertainment properties.

Conspiracy is also looking to collaborate with Eminem on ideas for the first next-generation video game under the deal. According to Matthews, possible ideas include turning ‘The Slim Shady Show’ animated cartoon into a 3-D action video game, for release in late 2004.

‘Mix TV Presents: Eminem’ is due to debut at the Electronic Entertainment Expo 2003 taking place in Los Angeles until tomorrow (May 16)