Rubin challenges Frank Ocean, Owen Wilson and Vincent Gallo
Super-producer Rick Rubin – the man behind releases from Kanye West, Jake Bugg, Adele and many more – has turned in an arty take on the charity ice bucket challenge craze, having been challenged by Eminem over the weekend. Watch it below.
Soundtracked by a loop of Steve Reich’s ‘It’s Gonna Rain’, the video sees Rubin pour buckets of ice into a bath before submerging himself into the freezing water. The video was posted to Eminem’s YouTube account yesterday (August 26), and sees Rubin challenge singer Frank Ocean, actor Owen Wilson and actor/musician Vincent Gallo to go next.
Eminem took part in the charity fundraising and awareness craze with Rihanna onstage during a show in their co-headlining ‘Monster Tour’ in his home town of Detroit.
The ice bucket challenge is intended to raise awareness of amyotrophic lateral sclerosis (ALS). Individuals are challenged to have a bucket of ice poured over them and may then challenge other people to do the same. ALS is a terminal illness that causes muscles to weaken and stiffen. Artists including Liam Gallagher, Arcade Fire, Kendrick Lamar, Drake, Lady Gaga (pictured), Iggy Azalea, Justin Timberlake and various others – as well as many members of the public – have joined in with the campaign.
— Marshall Mathers (@Eminem) August 26, 2014
Watch Jake Bugg talk about recording his ‘Shangri-La’ album with Rubin below.