London singer suffers chart fall after the move

Estelle has seen her latest album, ‘Shine’, and single ‘American Boy’, plummet in the US charts after they were removed from download site iTunes in the country.

The Wall Street Journal reports that Estelle‘s record label, Warner, removed the releases from iTunes in an attempt to encourage fans to buy physical copies of them instead – which earn more money for the company.

‘American Boy’ had been sitting at number 11 in the US Billboard singles chart, but it fell to number 37 following its removal from iTunes.

‘Shine’ dropped to number 159 in the albums chart, after peaking at number 38.

A spokesperson for Warner said that the move was part of strategies “uniquely tailored to each artist and their fanbase in an effort to optimise revenues and promote long-term artist development”.