Alabama Shakes' Brittany Howard and My Morning Jacket's Jim James ended up doing the cover
Father John Misty has claimed he turned down a $250,000 (£190,000) offer to cover the classic Backstreet Boys hit ‘I Want It That Way’ for a TV advert.
The singer told fans at a recent gig that the lucrative offer was made by burrito chain Chipotle. “I was like, ‘Cool, so then I can just buy like two Cadillacs and just crash them together,” Consequence of Sound quotes him as saying. “I don’t want your fucking burrito money.”
Presumably after Father John Misty turned Chipotle down, Brittany Howard of Alabama Shakes and Jim James of My Morning Jacket ended up covering ‘I Want It That Way’ for the burrito chain’s advert. Watch it below.
After the gig, Father John Misty wrote on Twitter: “Point of the Chipote story was a discussion on whether folk music is good for anything anymore other than just the selling of things.”
He also shared his thoughts on the finished advert as soundtracked by Brittany Howard and Jim James, saying: “have you seen this fucking commercial? It’s like if Orwell got hired by an ad agency.”
‘I Want It That Way’, co-written and produced by prolific pop hit maker Max Martin, was originally a hit for Backstreet Boys in 1999, reaching Number One in both the UK and US.