John Giddings says too many festivals are leading to a decrease in sales
The Isle of Wight Festival organiser, John Giddings, has spoken out about the quantity of music festivals in the UK, which he says is leading to poor sales.
Speaking to the BBC, Giddings said:
There are just too many events now in the UK and it’s impossible for them all to survive. The market is saturated. I don’t think there will be a big casualty, I think there will be smaller ones. I think it’s like a culling affect at a lower level.
Over 30 festivals have been postponed or cancelled this year, with poor sales said to be to blame.
Melvin Benn, head of Festival Republic which curates Reading, Leeds, Latitude and The Big Chill, thinks the reason for attendance falling is mainly a financial one:
I think we will end up with fewer festivals as a result of the economic climate. But we’ll still have an incredibly healthy festival environment even if we have a few less festivals.
Last month, Michael Eavis said that he believes Glastonbury only had “three or four years” left and claimed that festivals are “on the way out” as music fans are growing bored of going to them.