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And it's all to raise awareness of the abuses by British companies in some of the world’s poorest countries...

ACTION AID will be onsite at this weekend’s CARLING WEEKEND: READING AND LEEDS festivals ready to prick the conscience of unethical businesses.

The charity will have be running the ‘Brand Nasty’ tent as part of their campaign to call on the UK government to reign in abuses by British companies in some of the world’s poorest countries.

There’ll be comfy sofas, table tennis, table football and giant jenga by day, and karaoke from 7pm. At 9pm the ‘Nasty DJ’ line-up kicks in, featuring DJ Del Gazeebo, Peepshow Paddy and Queens of Noize.

Action Aid campaigner Brendan O’Donnell said: “’Brand Nasty’ is a caricature of UK companies that behave badly in poor countries. The UK government must stop abuses by fat cat companies – we need laws to protect vulnerable people.”

Action Aid International work in Africa, Asia, Europe and the Americas to fight global poverty and tackle inequality.