Bon Iver mainman did a whisky advert before criticising Beyonce’s Pepsi deal
In a recent interview with The Guardian, Vernon criticised Beyonce for promoting herself as a role model despite accepting sponsorship for her tour from Pepsi. Vernon said: “You have to believe in something. Like, I’d prefer Beyonce didn’t do a Pepsi tour. Do not take $2m from Pepsi and be a role model for young girls. Do not do that. That stuff angers me.”
However, Vernon appeared in an advert for Bushmills whisky in 2011.
In an Instagram post he has since deleted, Pecknold posted the cover of Hans Christian Andersen’s fairytale The Emperor’s New Clothes, which he captioned: “Is Pepsi and Bushmills a drink?”
Vernon has admitted he regrets doing the Bushmill’s advert. In 2015, he told Grantland: “I regret that”.
Bon Iver release new album ’22, A Million’ this week (September 30). Fleet Foxes confirmed in July they are working on their third album, to be titled ‘Crack-Up’. It’s their first to feature new drummer Neal Morgan, who has previously played with Joanna Newsom and Bill Callahan.
Bon Iver tour in February. Dates are:
Blackpool Empress Ballroom (February 10)
Edinburgh Playhouse Theatre (12-13)
London Roundhouse (15-16)
Hammersmith Eventim Apollo (19-20)