Fleet Foxes singer Robin Pecknold has called Bon Iver mainman Justin Vernon a hypocrite for criticising Beyonce over her sponsorship deal with Pepsi.
In a recent interview with The Guardian, Vernon criticised Beyonce for promoting herself as a role model despite accepting sponsorship for her tour from Pepsi. Vernon said: “You have to believe in something. Like, I’d prefer Beyonce didn’t do a Pepsi tour. Do not take $2m from Pepsi and be a role model for young girls. Do not do that. That stuff angers me.”
However, Vernon appeared in an advert for Bushmills whisky in 2011.
https://www.youtube.com/watch?v=5TocAd0Ag9c
In an Instagram post he has since deleted, Pecknold posted the cover of Hans Christian Andersen’s fairytale The Emperor’s New Clothes, which he captioned: “Is Pepsi and Bushmills a drink?”
Vernon has admitted he regrets doing the Bushmill’s advert. In 2015, he told Grantland: “I regret that”.
Bon Iver release new album ’22, A Million’ this week (September 30). Fleet Foxes confirmed in July they are working on their third album, to be titled ‘Crack-Up’. It’s their first to feature new drummer Neal Morgan, who has previously played with Joanna Newsom and Bill Callahan.
Bon Iver tour in February. Dates are:
Blackpool Empress Ballroom (February 10)
Edinburgh Playhouse Theatre (12-13)
London Roundhouse (15-16)
Hammersmith Eventim Apollo (19-20)