Singer reportedly backed out of ad campaign after being paid half his fee
According to the restaurant, it paid the singer $212,500 to record a song for an advertising campaign but he never delivered the song to them. A lawsuit was filed on Friday (March 7) in Los Angeles Superior Court, claiming that a deal was agreed with Ocean to record a song titled ‘Pure Imagination’.
Chipotle say they discussed the project with Ocean, informing him that it was to promote local and sustainably-sourced food while drawing awareness to the dangers of industrial farming. It was made clear to Ocean that the chain were funding the campaign and that it was an advert for the restaurant.
The ‘Super Rich Kids’ singer was shown a video of the animated film that his song would accompany, which was 80 per cent finished at the time and did not feature the Chipotle logo at that point. The company paid Ocean $212,500 in July 2013 with the promise of another $212,500 to come after he had completed the track. On August 7 2013, the deadline for the song, Ocean informed Chipotle he would not be participating in the project.
Ocean’s legal team sent a letter to Chipotle dated August 15 2013, which read in part: “When Frank was asked to participate in this project, Chipotle’s representatives told him that the thrust of the campaign was to promote responsible farming. There was no Chipotle reference or logo in the initial presentation, and Chipotle told Frank that was an intentional element of the campaign. Frank was also promised that he’d have the right to approve the master and all advertising.”
Chipotle are suing Ocean for the $212,500 it paid him plus additional damages.