Fresh from being saved, venue launches new sponsored series
Graham Coxon has just announced a free show at London‘s 100 Club.
The show is the first in a new run of specially-curated shows borne out of the sponsorship deal with Converse that saved the venue from closure.
Of the new sponsorship deal, Converse assured gig-goers that the new series of shows would be the extent of their involvement in the running of the venue. A statement reads: “This partnership gives the 100 Club the opportunity to introduce a new generation by bringing the best music to its legendary stage and reunite the venue with a generation who has already experienced history within its walls. 100 Club will continue to oversee the schedule of performances as it has for over 65 years, in addition to presenting this new free series alongside Converse.”