Duo open up about why they chose the country for their NME Award winning promo
The duo took home the gong for Best Video at the ceremony last night (February 29) at London’s O2 Academy Brixton, beating off competition from Arctic Monkeys promo for ‘Suck It And See’, Beyonce’s video for ‘Countdown’, Lana Del Rey’s ‘Video Games’ and Tyler, The Creator’s video ‘Yonkers’.
Speaking to NME at the ceremony in a video interview which you can see by scrolling up to the top of the page and clicking, singer Theo Hutchcraft said that the duo chose to shoot all their videos in Romania. Asked why, he said: “It’s a beautiful place, all the women look like vampires. It’s a great place to make a video. We wanted to make it look like a Jacque Costeau and like Logan’s Run.”
Hutchcraft also described getting the award as “a genuine surprise. I thought the Tyler, The Creator video was one of the best I’ve ever seen, so it’s a great honour that we won. The Lana Del Rey one is good too, Beyonce, not so much.”
To watch the 2012 NME Awards in full, tune in to Channel 4 on Saturday night (March 3) at 11.55pm (GMT). Half an hour of highlights will be shown on T4 at 9.25am (GMT) the same day.