La Roux says she is ‘not happy’ with record label Polydor over new album promotion

Elly Jackson bemoans a lack of financial support for 'Trouble In Paradise'

La Roux, aka Elly Jackson, has criticised her record label for not promoting her new album, ‘Trouble In Paradise’, enough.

The album, La Roux’s second and the long-awaited follow up to her 2009 debut, was released via Polydor in July. Speaking to Digital Spy, Jackson said although she is happy with the album, she doesn’t believe her label promoted it enough.

“I’m really happy with the overall performance of the record, but I’m not really happy with the overall performance of my record label,” she said. “And I’m not the only one who’s noticed it. It’s really frustrating when your label kind of expects certain things to happen, and then they don’t happen, and then they just stop bothering. It seems to me that maybe they wanted number ones and if they don’t get them, they’re not really bothered.”

Ultimately, Jackson said she blames those at the top of Polydor for her situation. “I can’t say there aren’t people who have got a lot of passion behind this record, because there are. But I think it comes down to the people at the top who you never see that are kind of going, ‘Pull the budget on that’. It’s so difficult as an artist because you never get to meet those people, confront them and ask ‘Why?’ You never really get an explanation, you just realise something is not quite right and there’s nothing you can really do about it.”

Polydor refused to comment on Jackson’s comments when approached by NME.

La Roux will also tour the UK this November in support of ‘Trouble In Paradise’. The singer will bring the album to seven dates across the country, beginning in Glasgow on November 5 and ending in Manchester on November 16.

La Roux will play:

Glasgow O2 ABC (November 5)
Leeds Metropolitan University (7)
Birmingham Institute (8)
Bristol Academy (10)
Norwich UEA (14)
Oxford Academy (15)
Manchester Ritz (16)

La Roux recently played an intimate show, only her 4th UK show after releasing her second album, at Jack Rocks The Macbeth. Head to NME.com/jackrocks for pictures and video from the night.

To check the availability of La Roux tickets and get all the latest listings, go to NME.COM/TICKETS now, or call 0844 858 6765