Karen Elson, Lanie Lane, John Reilly and The Black Belles will also appear at the March 16 event in Austin

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Jack White is set to headline the Third Man Records showcase event at SXSW in Austin, Texas.

White will head up his own label’s bill at The Stage on 6th on Friday March 16. Also performing will be Third Man artist Karen Elson and John Reilly & Friends (featuring Becky Stark & Tom Brosseau), The Black Belles, Pujol and Lanie Lane.

Third Man will also be bring their Rolling Record store to Austin for the second year in a row, selling “exclusive goods and some brand new SXSW-only Rolling Record Store merchandise”. The record store on wheels will open for business on March 14. To find its location, follow the Twitter feed at Twitter.com/Thirdmanrrs.

Jack White launched his live solo career on long-running US sketch show Saturday Night Live last weekend. The former White Stripes man performed two tracks off of his debut solo album ‘Blunderbuss’, due for release on April 23, on the show guest hosted by Lindsay Lohan.

Scroll down the page and click to see videos of Jack White playing debut solo single ‘Love Interruption’ and the previously unheard ‘Sixteen Saltines’. The appearance came ahead of White’s debut solo live shows, which will take place before his SXSW appearance in the United States.

Jack White returns to the UK in the summer and will play at Radio 1’s Hackney Weekend on June 23-24, alongside Lana Del Rey and The Maccabees.

Howler, 2:54 and Big Deal will play NME‘s own South By Southwest showcase. The event, which also features Chad Valley, Kindness and Tashaki Miyaki on the bill, will take place at the Latitude 30 venue on March 16 as part of the British Music Embassy’s events at SXSW.

Other events set to take place as part of the British Music Embassy’s presence at SXSW, include showcases from Welsh and Northern Irish acts and various industry shindigs. On the bill as part of the programme of events are Frank Turner, Twin Atlantic, Skindred, Benjamin Francis Leftwich, Cancer Bats, Therapy and D/R/U/G/S.

SXSW, which acts as an annual showcase for new bands but also features more established artists, will take place on March 13–18 this year. To view the full list of confirmed acts for the festival, head to sxsw.com.

To learn more about Jack White’s career, head to iTunes.com.apple.com/nme-icons, where you can purchase a special NME iPad app detailing the celebrated singer/guitarist/producer’s past 15 years in rock’n’roll.

A one-off NME Icons special issue magazine dedicated to White is also available – see Backstreet-merch.com for details of how to purchase.