Jack White at final acoustic show: ‘Music is not disposable and it shouldn’t be treated that way’

The former White Stripes frontman concluded his first ever acoustic tour in North Dakota on Sunday (April 26)

Jack White played the final show of his first ever entirely acoustic tour last night (April 26), using the opportunity to urge fans to treat music and artists with more respect.

The former White Stripes frontman recently announced a short acoustic tour, playing the five US states he had yet to perform in, namely Alaska, Idaho, Wyoming, South Dakota and North Dakota. White has announced that he will take a break from live performances “for a long period of time” following the tour.

The concert last night took place at the Fargo Theatre in Fargo, North Dakota, streaming live online via Jay Z’s Tidal service. According to Billboard, after closing the show with a cover of Leadbelly’s ‘Goodnight, Irene’, White told the audience: “If you feel strongly about music and love music, tell people that. Tell people that music is sacred. Music is not disposable and worthless, it shouldn’t be treated that way”.

White made similar comments during his Coachella performance of ‘Seven Nation Army’ earlier this month, urging fans to keep music “sacred”. White told the crowd: “I want you to do me a favour. Do everything you can, tell everyone you know, and the children that you have one day, that music is sacred”. He proceeded to urge fans to chant ‘Music is sacred!”

“This is your world right now,” White continued. “Digital, analogue… however you consume music, let it move your balls and move your brain. I want everyone in this audience to spread the word: Treat musicians with as much respect as you treat actors, directors, and film studios. Treat your local punk bands as well as you treat the new blockbuster movie.”

Jack White and Jay Z are reported to be personally calling subscribers of streaming service Tidal. As Business Insider reports, those who have signed up to the music platform are receiving personal calls from some of the huge acts involved.

Tidal executive Vania Schlogel revealed the detail about the company, stating: “He [Jay Z] called some of his fans and one of them made the funniest comment. He said, ‘This is the best customer service call I’ve ever received!'”

Jack White is also believed to have made personal calls with Schlogel saying musicians involved in Tidal are given their own accounts on the site which they can use to monitor who listens to their music, and to see statistics about how their albums are performing.
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