The Manc singer teams up with Adidas
Up and coming indie star Jim Noir is set to feature in Adidas‘ forthcoming World Cup TV ad campaign.
The sportswear giant have elected to use the singer’s ‘Eanie Meany’ from his ‘Tower Of Love’ album, as the theme for the commercial which will be screened in the run up to the tournament.
Reflecting the song’s nostalgic lyrics: “If you don’t give my football back / I’m gonna get my dad on you”, the advert (known as ‘Impossible Team’) shows a host of football stars joining two young boys for a spot of street soccer.
The singer is due to release his new single, ‘My Patch’, backed by a remix from Hot Chip, on May 8.
Jim Noir will perform a series of dates in the UK with Shack four days later, before embarking on his own headline tour at Brighton Spiegel Tent on May 24.
The full list of dates are:
Liverpool Academy (May 12)
Salford Lowry (13)
Oxford Zodiac (14)
London King College (15)
Newcastle The Cluny (18)
Glasgow King Tut’s (19)
Bristol Fleece (21)
Nottingham Rescue Rooms (22)
Brighton Spiegel Tent (24 – headline tour)
Cardiff Barfly (25)
Cheltenham Hub (26)
York Fibbers (27)
Newcastle Evolution Festival (29)
Edinburgh Venue (30)
Glasgow Arches (31)
Stoke Sugarmill (June 2)
Sheffield Leadmill (3)
Manchester Academy 3 (4)
London Kings College (6)
For ticket availability go to NME.COM/Gigs.