Singer's TV advert airs tomorrow
As previously reported, the frontman has made the surprise move of endorsing Country Life butter in a new television advert.
The first pictures of the punk icon, dressed in gentleman’s tweed, have emerged on the singer’s website, Johnlydon.com.
Lydon comments: “I for one am proud to be British and I’m proud to get behind a proper British brand. That’s why I’m supporting Country Life butter.
“People know I only do things that I want to or that I believe in and I have to do it in my own way. I’ve never done anything like this before and never thought I would but this Country Life ad was made for me and I couldn’t resist the opportunity.”
The advert premieres tomorrow (October 1) at around 8:20pm (BST) on ITV1.