Kanye West’s ‘The Life Of Pablo’ album reportedly streamed 250 million times in 10 days on Tidal

Rapper released his album exclusively through the streaming service in February

Tidal has claimed that Kanye West‘s new album ‘The Life Of Pablo’ was streamed 250 million times via its streaming service in just 10 days.

‘The Life Of Pablo’, the rapper’s seventh studio album, was released exclusively via the streaming service in February. West previously claimed that the record would never be available to purchase or stream on any platform other than Tidal. However, the track ‘Famous’, featuring Rihanna, was recently made available on Apple Music and Spotify.

Streaming service Tidal, owned by Jay Z and various other artist-owners including West himself, launched exactly a year ago (March 30, 2015). To mark the anniversary, Tidal has released new subscription data and streaming figures. According to Billboard, Tidal has announced that it has three million subscribers, 45 per cent of which pay for its premium hi-definition lossless audio tier.

NMEGetty

Tidal has also announced that West’s album was streamed 250 million times in its first 10 days of release via the service. However, it is not known whether this refers to the number of times the whole album has been played or whether the figure is simply the sum of all song plays. For point of comparison, The Weeknd’s ‘Beauty Behind The Madness’ album attracted 60 million listeners on Spotify last year.

West has since responded to the news via Twitter, writing: “‘Pablo’ did 250 Million… I’m tired of people old talking to me like I’m regular!” See that tweet below.

https://twitter.com/kanyewest/status/714954357301575680

Meanwhile, Kanye West is reportedly working on his next studio album, currently titled ‘Turbo Grafx 16’. It could feature collaborations with Tyler, The Creator and Big Sean.