Rapper leaves Nike for lucrative collaboration with rival manufacturer
Kanye West has confirmed that he has signed a deal with sports manufacturer Adidas.
West, who previously had a deal with Nike, revealed his latest business venture in a new interview with New York’s Hot 97. Admitting that his relationship with Nike broke down after they refused to let him take royalties on his products, West claimed his new deal will see him become “bigger than Walmart”.
Referring to himself as the “Tupac of product”, the rapper confirmed the Adidas deal to his hosts and said: “Whatever’s official, non-official, what ya’ll gonna see is… I am going to be the Tupac of product. That’s what I wanna create. I’m going to be the first hip-hop designer. And because of that I’m going to be bigger than Walmart.”
Elaborating on the end of his deal with Nike, West revealed that the birth of his daughter North has changed his attitude towards business. “Michael Jordan has five per cent, that business is $2 billion. He makes a $100 million dollars a year off of five per cent royalties. Nike told me we can’t give you royalties because you’re not a professional athlete. I told them, ‘I go to the Garden and go one on no one. I’m a performance athlete’. So the old me, without a daughter, would have taken the Nike deal because I just love Nikes so much. But the new me, with a daughter, takes the Adidas deal because I have royalties and I have to provide for my family.”
Earlier today it was reported that West is planning to release his next solo album in Summer 2014.