Kendrick Lamar-inspired film ‘m.A.A.d’ to premiere at Sundance event

Fourteen minute film will be revealed at Next Fest in Los Angeles on August 9

A film based on Kendrick Lamar‘s 2012 album ‘good kid, m.A.A.d city’ commissioned by the rapper himself is set to premiere at a Sundance related film festival later this month.

m.A.A.d will premiere at the Sundance Institute’s first annual Next Fest in Los Angeles on August 9. The short film is approved by Lamar and features a cast of unknown actors. The film is directed by Kahlil Joseph and has a 14-minute run-time. It is described by organisers as a “kaleidoscope of storylines and ideas that defy typical categorization to explore new languages and new forms.”

Sundance’s Next Fest takes place between August 7-10 and focuses on music and film equally. Billboard reports that each screening will incorporate a special musical performance or panel with Father John Misty and Warpaint both set to perform at the event.

Meanwhile, Kendrick Lamar is currently working on the follow up to ‘good kid, m.A.A.d city’. The US rapper recently confirmed that Dr Dre will again be producing the album.
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