The singer's bespoke social network calls itself "a community full of art, acceptance, monsters and Gaga"
The site went live yesterday (July 9) with the welcome message: “Welcome Home, Little Monsters!” It describes itself as a place to “share your passion and creativity in a community full of art, acceptance, monsters and Gaga”.
After completing a simple sign-up procedure, users can log in to share news and pictures, chat with fellow Lady Gaga fans and purchase tickets to the singer’s shows. Users can also choose to “follow” fellow Little Monsters and exchange private messages.
The network, which resembles a cross between Facebook and Pinterest, outlines a so-called “Monster Code” to ensure that it remains a “safe and accepting place for everyone”. Among other guidelines, users are encouraged to “be brave”, “be tolerant’ and “be yourself”.
The Little Monsters network is powered by the Backplane, a new initiative that aims to collect artists’ various social networks – such as Twitter, YouTube and Facebook – into a single customised hub. In a recent interview with Wired, Lady Gaga’s manager Troy Carter predicted that the Backplane could revolutionise the way that artists interact with fans. He explained: “There will be a time where we’ll be able to release music through the Backplane, where we’ll be able to release music videos through there, we’re going to be able to sell all our tickets through there. Over a period of time, we’ll be able to build that audience so they’ll know exactly where to come.”