Gaga follows the likes of Coldplay, Beyonce and Madonna for lucrative TV spot
Lady Gaga has been named as the performer for next year’s Super Bowl Halftime Show.
Gaga, who releases new album ‘Joanne’ on October 21, follows recent Halftime Show performances from Madonna, Bruno Mars, Beyonce and Katy Perry. This year’s performers were Coldplay, who were joined by Mars, Beyonce and Mark Ronson for their eight-song set.
Gaga made the announcement on Twitter. Referring to her new single ‘Perfect Illusion’, Gaga wrote: “It’s not an illusion. The rumours are true. This year, the Super Bowl goes Gaga.”
Gaga had already appeared at this year’s Super Bowl, when she sang the National Anthem before Denver Broncos’ 24-10 win over Carolina Panthers. She had been rumoured to be 2017’s Halftime Show performer for a month, after Billboard reported she was in talks for the gig.
The Super Bowl Halftime Show is the most lucrative slot in the American TV calendar. A 30-second slot on the NBC network during half-time costs $4.5m (£3.5m).
Adele said in August that she had been offered the slot, but turned down the NFL’s approach. She explained: “That show is not about music. I can’t dance or anything like that. They were very kind, they did ask me, but I said no.” The NFL responded by saying that no formal offer had been made to anyone, indicating that Adele was one of a number of artists they wanted to approach informally.
Gaga has been linked with headlining Glastonbury next year, joining The Stone Roses, Radiohead, Ed Sheeran and Daft Punk as the most likely contenders to top the Pyramid Stage bill.
Gaga recently sang ‘The Lady Is A Tramp’ at New York’s Radio City Music Hall with Tony Bennett to mark the crooner’s 90th birthday, after they released joint album ‘Cheek To Cheek’ in 2014. Her only gig so far to promote ‘Joanne’ was a three-song surprise show at London’s tiny Moth Club on September 10, where she played ‘Perfect Illusion’, ‘Bad Romance’ and ‘Just Dance’.