Singer wins gong ahead of Kasabian and Arctic Monkeys
Last year, the singer gave fans clues to where free tickets to her shows were hidden throughout her tours, giving details over the social networking site.
She picked up the prize from guest presenter and radio DJ Huw Stephens at London‘s O2 Academy Brixton tonight (February 24).
The other nominees in the category were:
Kasabian and Noel Fielding for free ‘Vlad The Impaler’ video
Danger Mouse for leaking ‘Dark Night Of The Soul’
Arctic Monkeys for their Oxfam golden tickets
Vampire Weekend for giving away ‘Horchata’ from the album ‘Contra’
Get the special Shockwaves NME Awards issue of NME, out now, featuring a free Domino records CD, then next week’s NME (out March 3) for the ultimate Awards review.