Diet Coke unveil bottle design inspired by Madonna’s conical bra

Singer's iconic 1990 outfit immortalized by fizzy drinks company

Diet Coke are looking to sex up their bottle designs and have unveiled a new model inspired by Madonna‘s famously racy conical bra look.

The Queen Of Pop’s geometric-friendly lingerie – which caused quite a stir when it was first showcased in 1990 – was created by celebrated French designer Paul Gaultier, who was recently appointed as the creative director of the fizzy drinks giant. He has now used the original outfit as the inspiration behind two new beverage-bottle designs, which you can see in an advert by scrolling down to the bottom of the page and clicking.

Madonna may be held in high esteem by the soft beverage world, but her new album ‘MDNA’ has experienced a significant wane in popularity since its release. Earlier this week (April 11), it was revealed that the LP had suffered the biggest second-week sales slump in US chart history. Despite selling 389,000 copies and debuting at the top of the Billboard 200 in its first week, its sales subsequently plummeted by 88%.

The LP hasn’t had much staying power in the UK, either – although it debuted at Number One in the Official UK Album Chart, giving the singer the 12th solo LP of her career, it slipped to Number Seven the following week.

Last week (April 3), it was reported that Madonna has hired five “decoy clones” for her forthcoming ‘MDNA’ tour, so she can throw paparazzi off the scent and go about her business undisturbed.