Sales plummet from 359,000 to 46,000, say reports
Madonna‘s new album ‘MDNA’ has experienced the biggest second-week sales slump in US chart history, according to reports.
Last week, the LP shot straight to the top of the Billboard 200 chart, notching up 359,000 sales and fending off competition from Lionel Richie and Adele.
But Forbes claims that the album’s popularity has drastically waned this week, with sales plummeting by 88% and shifting a total of 49,000 copies. In contrast, Richie’s album ‘Tuskegee’ has managed to rack up second-week sales of 110,000.
The report also claims that the Queen of Pop’s impressive first-week sales were “artificially inflated” by her promotional tactic of including album sales that were included in the sale of concert tickets.
The LP hasn’t had much staying power in the UK, either – although it debuted at Number One in the Official UK Album Chart, giving the singer the 12th solo LP of her career, it slipped to Number Seven the following week.
Last week (April 3), it was reported that Madonna has hired five “decoy clones” for her forthcoming ‘MDNA’ tour, so she can throw paparazzi off the scent and go about her business undisturbed.