Singer fuming about 'unfinished' video clip
Mary J. Blige has criticised Burger King for broadcasting a controversial and “unfinished” advert featuring her singing about chicken.
The fast-food chain pulled the advertisement yesterday (April 4) when, according to the Press Association, it was panned by some commentators – most notably, the black women’s lifestyle guide website Madame Noire, who called the promo clip an act of “buffoonery” and insisting that “having a black woman sing about chicken was no mistake”.
However, Blige has insisted that she had been sold on a much different concept for the advert, and claimed that she had not been able to see the finished clip before it started being broadcast.
“I agreed to be part of a fun and creative campaign that was supposed to feature a dream sequence,” she told TMZ. “Unfortunately, that’s not what was happening in that clap. I understand my fans being upset by what they saw. But if you’re a Mary fan, you have to know I would never allow an unfinished spot like the one you saw go out.”
Burger King, meanwhile, said they “would like to apologise to Mary J. and all of her fans for airing an ad that was not final”, and revealed that the advert had been released prematurely “before all of the licensing and final approvals were obtained”. A final and approved version of the promo will be released soon, but you can watch the scrapped version by scrolling down to the bottom of the page and clicking.
Mary J. Blige released her last album ‘My Life II… The Journey Continues’ in November last year. The LP, which is her tenth studio effort, was the follow-up to her 2009 LP ‘Stronger With Each Tear’ and is also the sequel to her 1994 record ‘My Life’.