Mastodon singer stars in TV commercial for Atlanta bar – video

Brent Hinds turns his hand to acting during hunger pains advert

Mastodon vocalist/guitarist Brent Hinds has turned his hand to acting for a new US TV commercial.

The advert for Atlanta bar and restaurant Elmyr stars Hinds as an acute sufferer of OHP – ‘overwhelming hunger pains’ – and can be viewed below.

The video also features musician Tom Cheshire, who plays with Hinds in his side-project West End Motel. The advert parodies notorious American pharmaceutical ads, in which members of the public seek out solutions for their medical conditions.

Mastodon are currently working on a new album, the follow-up to 2009’s ‘Crack The Skye’. Hinds previously told Spin Magazine that “It’s a jump-on-your-bed, get naked and go streaking kind of record. I haven’t had this feeling about a Mastodon record since [2004’s] ‘Leviathan’. It’s just fucking awesome.”