SONIC BOOM!

The Sonic Selector offers music for as little as 1p a track...

OD2 launched its SONICSELECTOR digital music jukebox yesterday (June 14), which offers music for as little as 1p a track.

The ‘pay-as-you-go’ plug-in is available to download now from MSN, MTV, Packard Bell, and Tiscali, in the UK, France, Germany, and Italy.

The service runs within Windows Media Player, and allows users to shop at online store, stream and download tracks, transfer content to portable devices such as MP3 players, and burn tracks to CD.

The service currently offers a catalogue of over 350,000 tracks, from 12,000 artists, with a strong European selection. All tracks are available to listen to for just 1p a track, and available to download from 75p a track, cheaper than all of the leading competitors.

The cost per track reduces the more the user buys, and a special introductory offers means that users can download for half price.

Ed Averdieck, OD2’s Director of Sales & Marketing, said: “Each individual now has a personal library of over 36,000 albums that they can play any time, but the trick is going to be in helping them find the music they like and introduce them to new music on a regular basis. SonicSelector aims to help provide that experience,”.

“It is like walking into your local record shop and finding everything you want in one aisle, with a helpful assistant who can recommend what you might like, all at the touch of a button.”

Charles Grimsdale, CEO of OD2, said “We have created a tool which makes it easy for users to manage their digital music collection, and to freely combine music that they purchase on CD, or download from the Internet, with the ability to listen to any song from the online catalogue on a pay per play basis. We believe this is a unique philosophy and one which will appeal to millions of music lovers.”