The annual ceremony is switched to the end of August...
This year’s MTV VIDEO MUSIC AWARDS have been moved from the usual spot on the first Thursday of September to avoid clashing with events held to mark the first anniversary of the September 11 attacks.
The annual ceremony, which last year pulled in 50 million viewers worldwide, will now take place on August 29 at New York’s Radio City Music Hall.
“Our plan is to throw the last big bash of the summer with the Video Music Awards occurring right here in our own backyard,” Van Toffler, president of MTV and MTV2, announced. The news was welcomed by New York Mayor Michael Bloomberg, successor to Rudolph Giuliani.
“As the music capital of the world and MTV”s home base, there is no better place on earth to host MTV’s annual music awards extravaganza,” he said.