The Liverpool lads head south to London-By-The-Sea - plus details of this year's Creamfields dance festival...
Cream are set to expand from their Liverpool base and open a second venue in Brighton on the south coast.
The new 1,750 capacity club will take over Unit 9 of Aquarium Terrace, a brand new seafront development in the town which has been built on top of where the old Concorde club used to stand, the previous home of Big Beat Boutique. It’s scheduled to open in September this year.
A spokesperson for Cream explained: “We were presented with an opportunity by another party, who presently wishes to rename nameless, and decided the time was right to take it.”
She added: “The venue will be quite homely, we won’t spend millions on it. It’ll be quite down to earth but unmistakably Cream.”
Refusing to be drawn on the identity of the other party involved in the venture, she did say that the music policy in the club would be similar to that of the parent club in Liverpool.
“Friday nights will focus on sort of left of centre names like Darren Emerson, Jon Carter or Carl Cox – the sort who play Bugged Out in Liverpool, while Saturday will be more commercial with the Paul Oakenfolds, Seb Fontaines and John Digweeds of this world.”
The Cream identity has grown to become a nationally recognised name since the club was opened in 1992.
A 1998 survey of students at John Moore’s University in Liverpool revealed that 70% of students claimed to have decided to study there because of the proximity of Cream.
Meanwhile, the outdoor Creamfields festival is expected to return again this summer for a third time. As revealed in the NME this week (April 8), the line-up is thought to include All Saints, Death In Vegas, Moloko, Death In Vegas, Groove Armada, Chicane and William Orbit.
A site has yet to confirmed.