The former wife of Elvis said she would react strongly against attempts to abuse his legacy
Priscilla Presley, the former wife of Elvis, has said she’s “not quite convinced” by the idea of creating a hologram of the King.
Speaking to NME, Presley discussed the trend of posthumous music production and the growing number of holograms being created, which include Whitney Houston, Michael Jackson and Tupac.
When asked about where to draw the line with posthumous music, and in particular the Elvis hologram whose rights are reportedly owned by Pulse Evolution, Presley said, “To be honest, I don’t know about that.”
She continued, “Our partners are exploring different options. I don’t think it’s full-range usage or a few images. There are ideas, his image in a couple of things… I haven’t seen anything to look at, there’s a lot of talking at the moment. I’m not quite convinced by it.”
She also said that she would react strongly against attempts to abuse Elvis’ legacy. “It’s a precious legacy, and we have to protect it. We have a team that sees what’s out there and the name, likeness and image cannot be abused.
“If it is,” she went on, “and something slips – then we act, and it doesn’t exist any more. Unless they want to come with us and we can work together. There’s a lot to keep up with, the amount of stuff out there.”
It was announced in September that a new hologram of Whitney Houston is to make its first appearance in 2016.
The hologram will be shown in ‘a major US venue’ and the show will be broadcast to televisions and computers around the world.
Greek billionaire Alki David, CEO of Hologram USA worked with Pat Houston, the President of the Whitney Houston Estate, to create the hologram.
Pat Houston said, “It’s a great opportunity for her fans to see a reinvention of one the most celebrated female artists in history and to continue a legacy of performances that will not be forgotten in years to come. I look forward to the partnership.”