The promo is scrapped due to negative comments on the band's YouTube page
No Doubt have pulled the video for their new single ‘Looking Hot’, after receiving complaints about its content from Native Americans.
The official video, which was released on Friday (November 2), featured a variety of Native American imagery including teepees, smoke signals and singer Gwen Stefani wearing a traditional feathered headdress.
In a website blog post, titled ‘In Regards To Our ‘Looking Hot’ Music Video’, the South California band apologised for releasing the promo, saying: “Our new video was never to offend, hurt or trivialise Native American people, their culture or their history.”
They continued: “As a multi-racial band our foundation is built upon both diversity and consideration for other cultures. Although we consulted with Native American friends and Native American studies experts at the University of California, we realize now that we have offended people.
“This is of great concern to us and we are removing the video immediately. The music that inspired us when we started the band, and the community of friends, family, and fans that surrounds us was built upon respect, unity and inclusiveness. We sincerely apologize to the Native American community and anyone else offended by this video. Being hurtful to anyone is simply not who we are.”
The video was directed by Melina Matoukas, who has previously worked on videos by Rihanna and Beyonce. Matoukas is no stranger to controversy, last year her promo for Rihanna’s ‘S&M’ ended with a lawsuit filed against the singer from photographer David LaChapelle, who claimed certain scenes were plagiarised from his own shoots.