Online speculation suggests 'Half The World Away' could feature in this year's campaign
Retailers John Lewis have declined to comment on reports that their Christmas 2015 advertising campaign will be soundtracked by an Oasis song.
Interest in the John Lewis adverts has increasingly grown in recent years with contemporary artists covering older material in a stripped-back fashion. Last year saw Tom Odell doing ‘Real Love’ by John Lennon while Lily Allen’s cover of Keane’s ‘Somewhere Only We Know’ was a hit in 2013.
Marketing Magazine reports that Oasis song ‘Half The World Away’, better known as the theme tune to BBC comedy The Royle Family is “in the running” for this year’s advert. The advertising campaign traditionally kicks off in early November, meaning any song choices would likely have been made by this point in October.
However, a spokesperson for John Lewis said that “a number [of tracks are] still under consideration”, adding: “Speculation about every element of our Christmas advert happens every year. However, we can confirm that at this point in time, neither the track nor the artist have been confirmed.”
The John Lewis advert trend took off in 2010 when Ellie Goulding’s cover of ‘Your Song’ by Elton John hit Number One. However, the first John Lewis advert song came the year before with a folk cover of Guns N’ Roses’ ‘Sweet Child Of Mine’.
Listen to Oasis’s ‘Half The World Away’ below.