Artist-producer will be a spokesperson for green fabric

Pharrell Williams is set to promote the use of environmentally sustainable fabrics, having invested in a New York textiles firm.

The N.E.R.D man is an owner and investor in ‘Bionic Yarn’, a relatively new fabrics company which makes fabric out of recycled plastic bottles.

The Madonna and Justin Timberlake producer will also be an ambassador and spokesperson for the brand, reports WWD.

Earlier this year, Williams collaborated with The StrokesJulian Casablancas and Santogold on a track for Converse shoes, and later revealed to NME that he would love to work with the band on their follow-up to 2006’s ‘First Impressions Of Earth’.

Julian and I were in the studio together,” he explained. “We came together and did a track for the commemoration of the 100th year anniversary of the Chuck Taylor [shoe],” he explained. “I really wanna do it. I don’t know [if Casablancas wants me], but I’d love to [produce their next album].”

The Strokes are set to reconvene in February to begin work on a new album.

–By our New York staff.

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