Wyoming police warned drunk drivers they would face a Justin Bieber-related punishment if they got caught last night (February 5).
“If you drive drunk tonight we’re going to subject you to that Justin Bieber @TMobile Super Bowl Commercial the entire way to jail,” the force tweeted from their official account.
If you drive drunk tonight we're going to subject you to that Justin Bieber @TMobile Super Bowl Commercial the entire way to jail. #SB51
— Wyoming (MN) Police (@wyomingpd) February 6, 2017
This isn’t the first time a police force has used a music act as a deterrent. Last year Canadian police threatened to subject drunk drivers to the Nickelback back catalogue.
Bieber’s Super Bowl advert for T-Mobile sees the pop star give a history of touchdown celebrations while wearing black tie, before he shows off a variety of dance moves including the “running man”.
Bieber’s fans are encouraged to submit their best touchdown moves on Twitter, Facebook and Instagram using #UnlimitedMoves, with the singer slated to re-tweet his favourites later today (February 6).
Bieber originally deleted his Instagram account in August 2016, later describing it as both “for the devil” and “hell” during a London live show.
Yesterday’s Super Bowl duel between the New England Patriots and the Atlanta Falcons was accompanied by Lady Gaga’s epic halftime show performance. The singer’s 13-minute set featured a drone opening, acrobatics and hits including ‘Poker Face’, ‘The Edge Of Glory’ and ‘Telephone’.
The Super Bowl TV broadcast, traditionally the most-watched programme of the year in the US, also featured premieres of several new movie and TV trailers, including the first trailer for Stranger Things season 2.