Post Malone’s new album is smashing streaming records

Going global...

Post Malone‘s new album ‘Beerbongs and Bentleys’ was only released last Friday, but it’s already smashing streaming records across the globe.

According to Spotify, the rapper’s sophomore studio effort has smashed the record for the most streams of the songs on an album in the U.S, with the 18 tracks being played almost 48 million times (precisely 47,930,039).

The figure gets even bigger on a global scale,with the record achieving 78,744,748 plays across the world on its first day of release.

At present, ‘Beerbongs & Bentleys’ cut ‘Rockstar’ has also secured a staggering 970 million plays, with the whole record expected to bag the top spot on the Billboard 200, giving Post his first US No.1 album.

Despite the huge reaction, NME’s official verdict described the record as “directionless”.

“More of a stultifying moodboard than an album with something to say, Post Malone‘s ‘beerbongs & bentleys’ is a faded swirl of lean, flexing, custom whips, misogyny and occasionally – mercifully – heartbreak. Bar a few exceptions, its 18 tracks are homogenous playlist fodder targeted at the streaming machine – and, in its voguish, trap-flavoured blandness, it will undoubtedly scoop up huge numbers of passive listeners this summer”, our review claimed.