The Network will deal, amongst other things, with a more responsible approach to marketing of the music to children...
P DIDDY has become the first big name artist to sign up to RUSSELL SIMMONS’ HIPHOP ACTION SUMMIT NETWORK, in the wake of the recent Hiphop summit held in NEW YORK.
The Network, just one of many proposals the summit put forward in a bid to improve the image of Hiphop, will deal, amongst other things, with a more responsible approach to marketing of the music to children.
The Source magazine publisher Dave Mays, Def Jam president Kevin Liles and Motown president Kedar Massenburg will also serve as board members for the Network
However, first on the Network’s agenda is an attempt to make sure the hip-hop community receives fair and useful political representation. In a statement released yesterday (July 31), Simmons said he intended taking the attempt to the heart of Washington speaking on the ‘Hip-Hop and Political Empowerment’ at the Congressional Black Caucus on September 27.
“The hiphop community has been incredibly receptive to our attempt to organise and mobilise their efforts toward making young people’s concerns a priority in Washington and in US government, in general,” he said. “We’re very excited and we are sure their input will help to shape a better America.” According to MTV, Simmons says he will bring some rap artists along to speak, though no names have been confirmed. A spokesperson for Simmons says Hilary Rosen, president of the Recording Industry Association of America, has been confirmed to speak too, though this has been denied by the Congressional Black Caucus. There are plans for Hiphop Summit in California in the coming months, though details have yet to be finalised.