Singer is seen shooting an unarmed man in the head in new promo

Pressure groups in the United States have called for Rihanna‘s new video for ‘Man Down’ to be banned.

The video, which you can see by scrolling down to the bottom of the page and clicking, shows the singer shooting an unarmed man in the back of the head as he walks down the street. The promo has been roundly critcised and described by some commentators as “not broadcast worthy.”

According to ABC News, Paul Porter, co-founder of US pressure group Industry Ears, said: “If Chris Brown shot a woman in his new video, the world would stop. Rihanna should not get a pass. The video is far from broadcast worthy.”

Melissa Henson, director of communications and public education for the Parents Television Council, added: “Rihanna‘s personal story and status as a celebrity superstar provided a golden opportunity for the singer to send an important message to female victims of rape and domestic violence. Instead of telling victims they should seek help, Rihanna released a music video that gives retaliation in the form of premeditated murder.”

Rihanna has already tweeted that she is delighted with the reaction to the video from her fans. Writing on Twitter.com/rihanna, she wrote: “Thank you for the amazing response on ‘Man Down’ video. I love you guys, and I love that you got it.”

http://www.youtube.com/watch?v=DQPVhlMHvvs