Rihanna pens £16m sponsorship deal with Samsung

Consumer tech titan want Rihanna to help promote Galaxy products

Rihanna has secured a $25m (£16m) deal with Samsung that will see the consumer tech giant sponsoring her forthcoming album ‘Anti’, as well as the accompanying tour.

The agreement, according to the New York Post, comes after seven months of talks between both parties, with Rihanna’s manager Jay Brown and Roc Nation head Jay-Z said to have played a pivotal role. Smoothing out the details took longer than expected after the singer made some last-minute changes to the record, Post sources claim.

Samsung is eager for Rihanna to help promote its Galaxy line of products through exclusive video content released via its Milk Music radio service, sources said.

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Although the star has been teasing her eighth LP for months now with singles and public appearances, the album was officially launched earlier this month at an exclusive gallery party in LA.

Hosting the event at Mama Gallery in Downtown Los Angeles’ Arts District, Rihanna revealed the new album’s title, ‘Anti’, with a written explanation on the entryway wall, defining the word as “a person opposed to a particular policy, activity or idea”.

“In her collaboration with Roy Nachum, Rihanna has changed the history of album art. By continuing to follow her own instincts, her work strives to make an impact by doing the very antithesis of what the public expects,” it read.