St. Vincent has been unveiled as the official ambassador of Record Store Day 2017 – watch the Funny or Die-produced announcement video below.
The annual celebration of record stores, which has been held in a growing number of locations worldwide every year since its inception in 2007, will this year take place on April 22 – concurrently marking Record Store Day’s tenth anniversary.
The role of RSD ambassador has previously been held by the likes of Jack White, Dave Grohl, and Josh Homme, and St. Vincent – AKA Annie Clark – will become the first female musician to hold the title come April.
To officially announce the role, Clark has starred in a short promo video for Record Store Day. Produced by Funny or Die, the sketch depicts Clark’s useless fictional manager setting her up as the ambassador of a made-up country called ‘Recorstorda’ – thought by her management to be a former Soviet country.
Watch Clark announce her title as the official ambassador of Record Store Day 2017 in the Funny or Die-produced video below.
2017 is proving to be a busy year for Clark, with her Record Store Day ambassadorial role adding to her to-do list for the year that includes the release of her directorial debut XX and her forthcoming new album.