Supergrass swim with the mermaids!

And get some help from the creators of 'The Hitchhikers' Guide To The Galaxy'

Supergrass have taken to the water with ‘The Hitchhikers’ Guide To The Galaxy’ film creators to make the video for their new single, ‘Low C’.

Director Garth Jennings and producer Nick Goldsmith came up with the idea of supporting the cause of the ‘’Mermaids’ of Weeki Wachee Springs , Florida . The ’Save Our Tails’ campaign was started by the citizens of Weeki Wachee to help prevent the springs and mermaids from extinction at the hands of the local authorities.

Director Jennings said: “I went to Weeki Wachee as a kid and have always wanted to go back. When we heard the song it seemed to fit perfectly with the place, the people

and the cause. It was all shot in documentary style rather than the traditional music video approach. Luckily the local people were extremely friendly and gave us total freedom to shoot what we wanted. We even held a Save Our Tails party at the local bar and it turned into one of the best party’s I have ever been to! Supergrass played two sets and joined in with the local band too!”

‘Low C’, the second single from the band’s new LP ‘Road To Rouen’ , is out on October 2 on DVD, CD and 7” vinyl.

You can see Supergrass on tour in October at the following venues:

Reading Hexagon (October 6)

Cardiff University Great Hall (7)

Birmingham Academy (8)

Manchester Ritz (9)

Glasgow ABC (11)

Nottingham Rock City (12)

London Hammersmith Apollo (13)

Sheffield University (15)

For ticket availability, go to NME Tickets or call them on 0870 1 663 663.