NME showcase kicks off SXSW

Mumm-Ra and Young Knives launch the event

The NME.COM South By Southwest showcase kicked off in Austin this afternoon (March 14) with performances by The Young Knives and Mumm-Ra, and a DJ set by Keith Murray of We Are Scientists.

The performance was Mumm-Ra’s debut show in the US, with frontman James New commenting on the unusually damp weather conditions, saying: “We were told it didn’t rain in Austin. What a fucking lie!”

Playing a set that included single ‘What Would Steve Do?’ and ‘Song B’, which they dedicated to Canadian band My! Gay! Husband!, they performed for just over half-an-hour for the enthusiastic crowd.

The Young Knives performed the first of five shows planned at SXSW, before they head to New York for several shows in Brooklyn and Manhattan.

“It was good,” drummer Oliver Askew told NME.COM “It was our first show here and we’re doing three tomorrow. We haven’t fully absorbed the atmosphere yet.”

Meanwhile, singer Henry Dartnall was very much in the party spirit, saying: “Free barbecue and free beer are a party maker!”

Stay tuned to NME.COM for more coverage of this year’s SXSW direct from Austin.