Stone will be consuming the 'crumbliest, flakiest' chocolate in an ad

Joss Stone has been lined up a the face of crumbly, inconsistent chocolate bar ’Flake’.

A match made in marketing heaven surely?

Yes it seems. A Cadbury spokesman said the company had chosen Stone because “she reflects the Flake girl’s attitude to life”.

We’re not quite sure what this means, but if the old ad was anything to go by Miss Stone will have to spend a lot of time stuffing her face with chocolate while taking many long baths.

And they say nurses have it tough[i/].