"It is not in her art space"
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The ‘Look What You Made Me Do’ single was released on Thursday night, followed by a video teaser on Friday afternoon. Beyoncé fans were quick to draw a comparison between the imagery in Taylor’s music video and that of Beyoncé’s ‘Formation’, which was released in February 2016.
Last night, the ‘Look What You Made Me Do’ video director took to Twitter to address the claims, writing that though he greatly admires Beyoncé, Taylor’s video is “not in her art space.” He also added that more context would be provided tonight when the full ‘Look What You Made Me Do’ music video is debuted at the MTV VMAs. See the full tweet series below:
Joseph Kahn has been posting about the video production in the lead up to the full release tonight, revealing that the concept was drawn up in January before filming in May. He also posted a cryptic tweet calling himself a “Boa Kahnstrictor”, referencing the snake imagery that has dominated the marketing for ‘Look What You Made Me Do’.
‘Look What You Made Me Do’ is the lead single from Swift’s sixth studio album, ‘Reputation’, set for release on 10 November. Fans have noticed a resemblance between Swift’s album artwork and that of Kanye West, with whom she has a long standing feud.