The singer managed to shift $180 million worth of tickets alone in the first seven days of sales for her forthcoming summer tour
Taylor Swift‘s ‘Reputation’ tour is on course to be one of the highest-grossing tours of all time after the singer managed to sell over $180 million (£132 million) in tickets in the first seven days of sales.
Despite some initial reports that the tour hadn’t been selling well, newly-obtained figures have instead pointed to the opposite in fact being the case, with strong revenues being produced from sales.
Billboard have obtained new sales figures from sources close to the singer, with projections suggesting that Swift could sell $450 million (£332 million) worth of tickets for her forthcoming US, UK and Ireland stadium tours, which kicks off in Glendale, Arizona on May 8.
The publication have reported that Swift sold $180 million worth of tickets alone in the first week, with four days of sales that week coming through verified fan pre-sales before being followed by three days of general sales.
While many of Swift’s shows have yet to sell out, the singer has instead made her money through pricing up the most premium tickets and having seats available on the primary market up until the day of show – producing huge revenues for each gig and keeping out the touts.
A number of sources told Billboard that each show on the tour is forecasted to sell between $7.5 million and $10 million worth of tickets.
Earlier this week, it was reported that Swift bought a pregnant fan a house after learning she had been homeless for eight months of her pregnancy.