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The Advertising Standards Authority rejects complaints that the 'Love Is The Key' sleeve is "gratuitous, sexually explicit and pornographic"...

Complaints that the artwork for THE CHARLATANS single ‘LOVE IS THE KEY’ was “gratuitous, sexually explicit and pornographic” have been rejected by the ADVERTISING STANDARDS AUTHORITY.

As previously reported on NME.COM, the group withdrew the advertising for the single after complaints from a reader of The Mirror newspaper.

The image, as shown here, depicts a man kneeling in front of a woman. The image has been used on the front cover of the single, as well as posters and in newspapers.

Following the complaint, the national watchdog, the Advertising Standards Authority (ASA) launched an investigation, the findings of which were published today (October 24).

The ASA found that the advertisement was “neither sexually explicit nor pornographic”, concluding that the image was not targeted at children and “unlikely to cause serious or widespread offence” to those who saw it.

The Charlatans release a new single, ‘A Man Needs To Be Told’, on November 12.

The track is the second to be lifted from the group’s current album ‘Wonderland’, and will be backed by a number of exclusive tracks; ‘Shotgun’, ‘All I Desire’, ‘Ballad Of The Band’ (Ianocce Remix) and ‘Love Is The Key (Live from Nomis Studios)’.

The Charlatans are currently on a UK tour.

To find out where, and to buy tickets, click here.