New Clikthrough technology lets you buy everything

The Script and Natasha Bedingfield are among artists who are making music videos that allow fans to buy items they see in the promos by clicking on them while they are playing.

The technology, called Clikthrough, brings up information about items including the clothes the pop starts are wearing and the cars they are driving in the videos, with links to buy them.

The Script have already made the video for their song ‘Breakeven’ compatable with the technology, with the promo available to watch now at Clikthrough.com.

The video even allows fans to click on a model in the video and find out details about her career and about her agency.

Meanwhile, The Times reports that Natasha Badingfield is set to record a new video which will also utilise Clikthrough.

Paul Lisberg, from The Script‘s label Phonogenic Records, said, “This will provide fans with a chance to get closer than they’ve ever been to their favourite artists, and it will provide record companies and advertisers with an unprecedented way to share in previously untapped online revenue streams.”

Clikthrough are pitching to work with more musicians, and have posted an open note to Kanye West on their website, Clikthrough.com, saying, “Kanye, you represent the world’s hottest sounds. Want to make your videos even hotter?”

It has been rumoured that Britney Spears will be next to use the service, and will launch a clothing range via her next release.

What do you think of Clikthrough? Have your say on the NME Video Blog.