Mike Skinner sets The Beats ablaze
The Streets have stuck a video of them setting fire to their record label online.
Mike Skinner decided to kill off his The Beats imprint in December with a full funeral held in London.
Skinner made the decision after declaring “the traditional record label is dead”.
Now fans can share in the last moments of The Beats, including an Absinthe-aided cremation.
The clip can be seen on Youtube now.