The Verve’s new track: music industry reacts

NME.COM's exclusive download gets thumbs up

The music industry has been reacting to the fact that The Verve have made new music exclusively available to NME.COM readers.

The band have made the first 14 minutes of music they created together after deciding to reunite available for free on NME.COM.

Adam Benzine of music industry bible Music Week said: “As one of the most important bands of the Britpop era, it’s great to see The Verve joining the likes of The Charlatans, Radiohead, Prince and Travis exploring new business models, revenue streams and new ways of getting their music out to fans.

“As an early supporter of the group, the NME are a natural fit for a band like The Verve, and this copy protection-free download of a jam session is a great way of building excitement around their return. They’ll no doubt benefit from increased exposure much as The White Stripes and Babyshambles have done with their covermounts.

“That said, I can’t imagine the Wigan lads will be following in Radiohead‘s footsteps with an honesty box offering if they record a new album.”

The first fruits from that session can now be heard in the form of the ‘The Thaw Session’ – the title a reference to ‘Deep Freeze’, an experimental secret track on the band’s last album ‘Urban Hymns’ – a 14-minute track you can get for free.

To download a free version of the band’s first new music in over ten years, simply head to NME.COM/verve, until October 28.

Once you’ve got your free copy of the track let us know what you think of it.

Have your say on the new Verve track and debate with other music fans on the NME.COM messageboards now.