Nick Grimshaw: ‘It was my job to lose older listeners for Radio 1’

Audience figures for the station are at a 12 year low

Radio 1 DJ Nick Grimshaw has said that it was “his job” to “lose listeners” following recent news that the BBC station has plummeted to its lowest audience figures in 12 years.

Grimshaw, who occupies the breakfast slot, attracted an audience of 5.5 million in the first three months of 2015, his lowest listening figures since taking over the slot from Chris Moyles three years ago.

SEE ALSO: Zane Lowe Leaves Radio 1: 10 Of His Best Interviews Over The Years

With over-30s accounting for around 90 per cent of the fall in Grimshaw’s listenership, the host has now told the Metro: “We’ve lost older listeners and that was the job”.

He explained: “It sounds like a weird thing to say but, basically, the BBC Trust pays this money to Radio 1 every year to appeal to 15 to 29-year-olds.”

Adding: “It does feel weird if I think about the fact that I’m older than that but I rarely do. When I was young I looked up to people like Chris Evans.”

“It’s not like I pretend to be in my 20s. That would be weird. I just sort of am myself and if it works, it works. And if it doesn’t, it doesn’t!”

Radio 1 controller, Ben Cooper, said in May: “Since Radio 1 has been completely focused on younger audiences – and the most common age of a Radio 1 listener is 21 – it was highly likely some older listeners would move on, like the half a million over-30s that left us this quarter.”

“I’m pleased that Grimmy is doing what I’ve asked of him by keeping his young audience happy and scaring off the over-30s.”

Meanwhile, Nick Grimshaw has also joined the judging panel of The X Factor, which airs on BBC’s rival channel ITV.

“I love X Factor and have watched the series religiously since it started, so obviously I’m hugely excited to be joining the show,” Grimshaw said in a press release. “Music is my job and my passion and I’m really looking forward to seeing what talent we can find and nurture this year”.
https://link.brightcove.com/services/player/?bctid=77464498001