Watch as Formation invite viewers to ‘click here for drugs’ in new interactive video

The duo say 'Drugs' is about trying to "adhere to London's cocaine-infused lifestyle"

Formation have shared an interactive video for their new track ‘Drugs’.

The clip invites viewers to “click here for drugs”, with the sometimes confrontational images in the video only changing when a mouse click is registered.

Will Ritson, one half of the London duo, said in a statement: “‘Drugs’ is about trying to adhere to the drugged-up, cocaine-infused London lifestyle, where it isn’t just about getting in, but fitting in too, hence the first line: “I’m on the list/Where do I sign up?.”

Watch the video for ‘Drugs’ below.

The band, who were nominated for Best New Artist at this year’s NME Awards, are playing a number of festival dates next month.

Formation will play:

Poland, Sopot, Soundrive Festival (September 1)
Lithuania, Vilnius, LOFTAS Festival (2)
Portmeirion, Festival No. 6 (3)
Hastings, Pier (17) (with Happy Mondays and The Orb)

https://link.brightcove.com/services/player/?bctid=4570246175001