Instagram launches its first dedicated music channel

@Music designed to encourage community participation

Instagram has unveiled a new dedicated music account under the handle @music that will highlight musicians, music photographers, album artists and fans.

It marks the first time the photo-sharing app has ever launched an account focusing on a single subject. @music will also encourage community participation with music-themed monthly hashtags.

Writing via the account’s first post, Instagram founder and CEO Kevin Systrom described the music community as an important part of the social network: “For the past four years, we have become the home for artists big and small – a place where people across the musical spectrum come to share stories, reveal their creativity and connect directly with fans,” he wrote.

“Each week, we’ll take a look at the musical experience on Instagram. That means showing you a different side of artists you know and love.”

The music community is –– and always has been –– an important part of Instagram. For the past four years, we have become the home for artists big and small –– a place where people across the musical spectrum come to share stories, reveal their creativity and connect directly with fans. Today we’re launching @music, a new account dedicated to exploring music around the globe, from those who create it to the community around it. Each week, we’ll take a look at the musical experience on Instagram. That means showing you a different side of artists you know and love, like Questlove (@questlove), and introducing you to up-and-coming talents from around the world, like Tricot (@ikkyu193). It means highlighting music photographers, album illustrators, instrument makers and, of course, fans. In the Instagram tradition, we will also welcome community participation with a new, music-themed monthly hashtag project. Music is a huge part of all of our lives here at Instagram. It’s a passion of ours, and we know it’s a passion of yours. So follow along at @music –– we think you’ll discover something new. — Kevin Systrom, Founder and CEO Art by @jaredeberhardt

A photo posted by @music (@music) on

The first official post featured a photo and quote from The Roots’ Questlove, who took a snap of the crowd during one of his DJ sets, discussing in the caption how he works a room.

When it comes to music, Roots drummer and “Tonight Show” bandleader Questlove (@questlove) is all about the highs and lows. Take DJing, for instance. Give the crowd too many hits and you’ll numb them into the ground; too many non-jams and you’ll drive them off the dance floor. “When I first started, I was just desperate,” he says about the lack of pacing in his shows. “I was like, this is a hit, this is a hit, this is a hit. And you get addicted to the adrenaline rush of, ‘OH MY GOD THIS IS MY SONG.’ You kill them so much. I realized that now I am more obsessed with the opposite. I will put a bad song on and actually watch them filter out the floor. And I will wait two minutes [then play] ‘Uptown Funk’ –– ‘OH MY GOD IT’S MY SONG’ –– and then the scream is bigger than before. –Instagram @music Photo by @questlove

A photo posted by @music (@music) on